Plant-based dairy in Japan is only set to see slow growth in both retail volume and current value terms in the forecast period, due to the maturity of soy drinks, with Japan already having amongst the highest per capita retail volume consumption of soy drinks globally. Also, the continuously declining birth rate along with the ageing population will continue to pose a challenge for players in soy drinks to expand their customer base, as elderly consumers tend to prefer dairy drinks such as cow’s milk for its higher calcium content than plant-based milk in order to prevent osteoporosis.
Within other plant-based dairy, other plant-based milk is likely to continue to be a dynamic category over the forecast period, driven by the ongoing health trend amongst consumers. Thanks to increasing media coverage of its health benefits, it will continue to increase in popularity, with COVID-19 having created heightened concerns around health, and consumers paying more attention to what they eat.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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