Enticed by its high growth potential, more brands are expected to enter plant-based dairy stirring up the competition, with existing dairy players leveraging core brands to compete against start-ups. Raisio launched its oat drink in 2021 bringing its iconic Elovena brand into the plant-based dairy category offering oat drinks, snack drinks, cream and yoghurt style products.
Oat drinks is the mainstay of the plant-based dairy category with Oatly leading the overall category in retail value share in 2022. The popularity of oat drinks is attracting new launches such as Fazer Oat Drink Dumle, which leverages the popular Dumle flavour from the chocolate confectionery.
Private label is expected to continue developing in the plant-based dairy category providing increasingly more sophisticated and affordable options. The trusted Pirkka range by Kesko Oyj has launched Pirkka Kaurafraiche 15%, an oat-based crème fraiche style product, which is also gluten-free.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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