Plant-based milk is seeing more of a lacklustre performance than compared to plant-based yoghurt and plant-based cheese. There is, however, a shift away from the traditional, more mature subcategory of soy milk to other plant-based milk, as the latter has stronger competition and a higher pace of innovation.
On the other hand, plant-based yoghurt and plant-based cheese are seeing more dynamic potential. Top brands Alpro and Oatly are already well-known to consumers from plant-based milk, and their presence in plant-based yoghurt is growing consumer awareness of the category, which is still in its early stages in Norway.
Plant-based dairy is largely distributed through grocery stores in Norway. As plant-based eating is becoming more mainstream, even discounters are quick to stock new plant-based dairy products.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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