Back in 2020, there were probably only two brands of oat milk in the mainstream market in China, Oatly and the UK’s Minor Figures – both were imported. However, due to the success of Oatly in China, the oat milk segment is now becoming crowded, with new players rushing in.
Oat milk is currently the most active plant-based variant in China, thanks to Oatly’s success in coffee shops. However, although oat milk latte has been widely accepted, many consumers complain that it does not taste good when consumed straight.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!