Plant-based dairy is expected to become more diverse as the global market continues to have a growing influence on local trends. As awareness grows about the benefits of following a plant-based diet demand should grow and with it the range of products on offer.
Vinasoy retains a stronghold in soy drinks and with it being a relatively mature category there is limited scope for any of its competitors to seriously threaten its dominance. This maturity is also behind the modest growth projections for soy drinks, with some consumers likely to migrate to drinking milk products which are increasingly seen as a healthier and more nutritious option by many households, but especially those with growing children.
Other plant-based milk is still a relative niche but it is becoming more established as new products continue to enter the market and consumers become more educated about these kinds of products. This is important in attracting more players to invest in the market, especially imported brands which already have an established portfolio of products.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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