Competitive Landscape
Alpro Sustains Lead as Oatly Accelerates with Oat-Based Growth
Plant-based dairy in the Netherlands is set to remain highly concentrated, with Alpro Soja Nederland holding a retail value share of 39% in 2026. Although down from 47% in 2021, Alpro maintains a clear lead through the strong mainstream appeal of its brand and longstanding partnerships with major grocery retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Netherlands?
- Which are the leading brands in Plant-based Dairy in Netherlands?
- How are products distributed in Plant-based Dairy in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in the Netherlands - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Plant-Based Milk Drives Growth Despite Slower Momentum
Functional Indulgence Elevates Coffee-Focused Plant-Based Drinks
Plant-Based Reset Prioritises Affordability and Simplicity
Retail and Demographic Support Expected to Underpin Long-Term Growth
Plant-Based Milk and Cheese Forecast to Shape Future Performance
Simpler Formulations and Fortification Set to Broaden Appeal
Alpro Sustains Lead as Oatly Accelerates with Oat-Based Growth
Supermarkets Remain the Primary Route to Purchase
Online Supermarkets Benefit From Convenience and Bulk Purchasing
Flavour, Functionality and Simplicity Shape the Innovation Agenda
New Launches Translate These Priorities into Tangible Products
Targeted Innovation Protects Value While Broadening the User Base
Dairy Products and Alternatives in the Netherlands - Industry Overview
2026 Developments
Key Data Insights
Added-Value Products Support Growth in a Mature Dairy Landscape
Optimel Captures Growing Demand for Functional Nutrition
Alpro's Child-Focused Launch Addresses Barriers to Plant-Based Adoption
Functional Nutrition Expected to Support Long-Term Value Growth
Protein and Fibre Innovation to Create Differentiation Opportunities
Albert Heijn Strengthens Its Lead as Concentration Increases
Royal Frieslandcampina Drives Growth through Functional Innovation
Supermarkets Maintain Leadership through Scale and Promotional Activity
Grocery Retailers Accelerate Online Growth through Home Delivery
Foreign Cheese Innovation Expands Consumption Occasions
Stacking Benefits and Borrowing From the Gym
Newcomers and Quiet Refreshes Redefine the Shelf
Credibility and Speed Become the New Currency
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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