Online food retailers have the potential to capitalise on rising demand for plant-based dairy products, many of which cannot be found in many traditional retailers. Rising prices are pushing consumers to seek out competitive prices and discounts online for a range of products including plant-based dairy, where e-commerce already accounts for only 30% of retail value sales in 2022.
Plant-based milk is already seen as a healthy product, but new launches are expected to take on more functionality to encourage trading up in the forecast period. Probiotics, collagen, protein, fibre, and vitamin-added plant-based milk varieties are expected to launch and gain attention from health-conscious consumers that are willing to pay more for healthier products.
Imported brands will continue to dominate the category, but domestic brands will make a bigger mark on this category moving forward. Brands such as Fomilk are spreading to other plant-based categories including plant-based cheese and Trakya Ciftligi is widening its distribution across supermarket chains.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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