Despite the pandemic's impact, it is evident that imported premium oat milk is facing a decline in popularity, especially due to reduced at-home coffee consumption and increased price sensitivity driven by inflation. However, the overall demand for oat milk has not plummeted significantly.
Considering the strong competition from other plant-based milk and fresh milk, the volume growth of soy milk is not expected to see significant changes. Traditionally, soymilk has been popular among the elderly, but the rise of other plant-based milk and the pandemic's impact have prompted some elderly consumers to shift towards other plant-based or powder milk alternatives, contributing to the decline in soymilk demand.
The popularity of oat milk, driven by brands like Oatly, has elevated the overall awareness of plant-based milk. This has led consumers, particularly the younger demographic, to explore other plant-based milk alternatives like almond and nut milk.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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