Competitive Landscape
Private Label Growth Intensifies Competition in Plant-Based Dairy
The competitive environment for plant-based dairy in 2026 is notably more fragmented compared to previous years, with concentration declining as private label brands gain traction at the expense of established leaders. Danone Österreich GmbH, which is projected to hold a leading position with a 26% share, experienced a continuous decrease in its share from previous years.
Product Innovation and Flavour Diversification Drive Competition
Product innovation remains a key driver of competition in plant-based dairy. In 2026, Oatly expands its portfolio with Oatly Matcha Haferdrink, which combines oat drink, matcha, and a vanilla flavour note, adding further variety to the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Austria?
- Which are the leading brands in Plant-based Dairy in Austria?
- How are products distributed in Plant-based Dairy in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Austria - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Growing Demand for Natural and Functional Products
Consumer Demand for Purity and Protein Directs Plant-Based Dairy Growth
Private Label Expansion Reshapes Growth and Profitability
Consumer Health Focus and Local Sourcing Drive Product Innovation
Private Label Growth Intensifies Competition in Plant-Based Dairy
Product Innovation and Flavour Diversification Drive Competition
Spar and Rewe Leverage Broad Coverage to Drive Weekly Shopping Trips
Gurkerl and Alfies Expand E-Commerce among Urban Shoppers
Health and Beauty Specialists Attract Premium Shoppers for Plant-Based Choices
Dairy Products and Alternatives in Austria - Industry Overview
2026 Developments
Key Data Insights
Schärdinger and Nöm Drive Innovation with Functional Launches
Protein-Rich Dairy and Plant-Based Options Capture Consumer Interest
Demographic Shifts and Economic Context Shape Future Demand
Regional Provenance and Health-Focused Innovation Shape the Future of Austria's Dairy
Sustainability and Health Trends Drive Growth in Plant-Based Dairy
Berglandmilch Sustains Leadership through Innovation and Trust
Salzburgmilch and Pinzgau Milch Combine to Strengthen Local Supply
Discounters Capture Share as Supermarkets Intensify Promotions
Gurkel.At Attracts Online Shoppers with Convenience and Reliability
Wellness-Driven Innovation Reshapes Dairy Products and Alternatives
Schärdinger Protein Cottage Cheese and Nöm Vital + Cholest Shots Highlight Emerging Opportunities
Product Innovation Strengthens Value Growth and Competitive Differentiation
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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