Plant-based dairy is expected to remain a strong trend over the entire forecast period, as healthy nutrition and sustainability will remain key. Plant-based dairy is therefore expected to record double-digit retail volume and current value growth over the forecast period.
Although all categories within plant-based dairy are expected to perform well in the forecast period, it is plant-based cheese that is predicted to record the most dynamic growth. One of the reasons for this is the low sales base, while another is constant new product launches in this category.
International player Alpro is expected to maintain its lead in overall plant-based dairy over the forecast period, with its well-known brand Alpro also set to remain the leading brand. This brand has a long tradition in the country and is considered high-quality, and enjoys popularity amongst Austrians.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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