Competitive Landscape
Vandemoortele Loses Ground as Local Players Gain Share
Plant-based dairy in Croatia is demonstrating a moderately fragmented landscape in 2026, with the leading company, Vandemoortele NV, projected to hold a 19% share, a decline from 36% in 2021. Over the past five years, the category has become less concentrated as Vandemoortele’s share has steadily eroded each year, while smaller and local companies have advanced.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Croatia?
- Which are the leading brands in Plant-based Dairy in Croatia?
- How are products distributed in Plant-based Dairy in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Croatia - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Nomu and Vindija Respond to Evolving Flexitarian Demand
The Plant-Based Reset Raises Expectations for Quality and Functionality
Retailers Leverage Flexitarian Trends to Expand Everyday Consumption
Premium Cheese and Yoghurt Innovation Create New Growth Opportunities
Vandemoortele Loses Ground as Local Players Gain Share
Discounters Attract Value-Driven Shoppers as Supermarkets Lead
Niche Online Platforms Target Wellness-Focused Consumers
Dairy Products and Alternatives in Croatia - Industry Overview
2026 Developments
Key Data Insights
Dukat and Vindija Drive Premiumisation through Functional Innovation
Indulgence and Wellness Expand Consumption Occasions
Premiumisation Reshapes Consumer Spending Patterns
High-Protein Dairy and Premium Cheese Sustain Leading Positions
Plant-Based Launches Spur Innovation as Wellness Trends Accelerate
Dukat and Vindija Reinforce Leadership through Portfolio Breadth and Innovation
Supermarkets Lead as Discounters Strengthen Their Position
E-Commerce Expands through Premium and Specialised Products
Functional Nutrition Broadens Dairy’S Role in Everyday Life
Dukat Boost and Z Bregov Protein Showcase Value-Added Innovation
Innovation Drives Differentiation and Premium Value Creation
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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