Plant-based dairy is expected to remain one of the leading growth markets in dairy throughout the forecast period. Many new launches and innovative products are expected to enter the category, as consumers become more aware of these products and interested in trying new alternatives and flavours.
Over the review period, many new brands entered dairy-alternatives, including one of the leading dairy players, Strauss Group Ltd, along with dairy giant Tnuva. Over the forecast period, it is expected that a growing number of new players and brands will also be attracted to the category.
While soy-based products were traditionally the main products in plant-based dairy, consumers are interested in trying different variants and are enjoying the flavours and consistencies of other plant-based dairy products. Oat-based milk became incredibly popular over the review period and, for example, Tnuva launched an oat-based milk that was positioned as a more "premium" product to drink with coffee; and locals enjoyed the product.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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