Competitive Landscape
Eurofood Spa Extends Innovation Lead as Valsoia Spa Defends Local Trust
Plant-based dairy in 2026 remains moderately concentrated, with the two leading companies, Eurofood SpA and Valsoia SpA, together holding over 35% of value share, with Eurofood predicted at 19% and Valsoia at 16%. Over the period from 2021 to 2026, the concentration at the top has been relatively stable, with Eurofood showing a slight increase from 2021 to 2026, while Valsoia has seen a gradual decline.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Italy?
- Which are the leading brands in Plant-based Dairy in Italy?
- How are products distributed in Plant-based Dairy in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Italy - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Everyday Wellness and Functional Benefits Drive Growth in Plant-Based Dairy
Valsoia and Verys Boost Mainstream Appeal with Functional Indulgence
Oat Milk and Barista Launches Anticipated to Expand Daily Consumption
Brands Expected to Invest in Taste and Texture to Drive Repeat Purchases
Functional Innovation and Clear Labelling Set to Reshape Consumer Choices
Eurofood Spa Extends Innovation Lead as Valsoia Spa Defends Local Trust
Supermarkets Leverage Private Label to Increase Plant-Based Adoption
E-Commerce Enables Specialist Brands to Target Niche Demand
Dairy Products and Alternatives in Italy - Industry Overview
2026 Developments
Key Data Insights
Functional Wellness Drives Premium Cheese and Yoghurt Sales
Valsoia Bridges Plant-Based and Functional Indulgence to Boost Sales
Ponte Reale Elevates Indulgence with Functional Soft Cheese Innovation
Functional Claims Anticipated to Boost Premium Positioning
Wellness Positioning and Smaller Pack Sizes Expected to Shape Consumer Demand
Big Srl Builds on Brand Strength, While Private Label Competition Intensifies
New Princes Group Leverages Baby Food Acquisition to Strengthen Early-Life Nutrition
Supermarkets Sustain Leadership by Matching Consumer Convenience Demands
Major Chains Accelerate Growth in Online and Functional Ranges
Retailers Reshape At-Home Experiences with Premium and Functional Lines
Culture Integration Is Embraced as a Formulation Technology
Plant-Based Substrate Engineering Used for Dairy-Mimetic Texture
Portion-Controlled Pack Architecture Drives Competitive Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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