Despite plant-based milk registering negligible sales throughout the review period, the category is believed to have strong potential to emerge strongly into the mainstream during the forecast period. However, it is unlikely that plant-based milk will appeal to the wider population, with demand expected to be limited to health-conscious consumers living in urban areas.
As mentioned above, it is becoming increasingly apparent that plant-based milk is a category with a very good chance of generating significant sales among Kenya’s vast and growing urban middle-class. This is likely to attract the attention of the major global players that dominate sales of plant-based milk in many countries, not least major global player Alpro, which is part-owned by France-based multinational dairy giant Danone.
Plant-based yoghurt is expected to generate consistently positive sales growth over the forecast period and this is set to be underpinned by growing awareness of these products among consumers of all income levels. Plant-based yoghurt is gaining ground due to its reputation for being a tasty and convenient alternative to dairy yoghurt, not to mention it’s health and wellness characteristics, which has made a popular among a wide and diverse consumer audience.
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This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)See All of Our Definitions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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