Competitive Landscape
Oatly Narrows the Gap as Alpro Loses Ground in Plant-Based Milk
Plant-based dairy remains a concentrated competitive environment in 2026, with Alpro GmbH and Oatly GmbH together accounting for a significant proportion of value. Alpro GmbH is set to retain its lead with 20% value share, but its position is gradually eroding, down from 26% in 2021, while Oatly GmbH is expected to rise to 18%, from 17% at the beginning of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Germany?
- Which are the leading brands in Plant-based Dairy in Germany?
- How are products distributed in Plant-based Dairy in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Germany - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Health Perceptions Fuel Plant-Based Dairy Growth in Germany
Everyday Wellness and Functional Benefits Drive Innovation
Plant-Based Reset Drives Sustainable Ingredient Innovation in Germany
Major Retailers Set to Expand Shelf Space to Meet Rising Demand for Health-Driven Innovation
Barista Variants to Sustain Leadership While Protein Claims Boost Yoghurt and Cheese Innovation
Flexitarian Demand and Functional Claims to Drive Recipe Innovation and Pricing Strategies
Oatly Narrows the Gap as Alpro Loses Ground in Plant-Based Milk
Discounters Win over Price-Conscious Shoppers as Private Label Expands
E-Commerce Attracts Premium Shoppers but Faces Price Barriers
Evolving Consumer Demands Dictate Functional and Ecological Upgrades
Novel Crop Utilisation Leads Recent Portfolio Expansions
Strategic Differentiation Mitigates Intense Price Competition
Dairy Products and Alternatives in Germany - Industry Overview
2026 Developments
Key Data Insights
Cheese and Plant-Based Milk Drive Value Growth in a Mature German Dairy Market
Sustainability Concerns Fuel a Plant-Based Reset in Dairy Alternatives
Bunge Deutschland Leverages Clean Label to Compete with Butter
Premiumisation and Health Trends to Drive Value Growth in German Dairy Despite Volume Stagnation
Plant-Based Dairy Set to Capitalise on Health and Ethical Priorities
Innovation and Functionality to Shape Business Strategies for Growth
Aldi Retains Lead as Private Label Widens Its Advantage
Arla and Dmk Merger Reshapes Competition and Scale
Discounters Sustain Lead as Supermarkets Close the Gap
E-Commerce Faces Barriers as Chilled Logistics Limit Reach
Evolving Wellness Demands and Ecological Scrutiny Dictate New Formulations
Novel Crop Utilisation and Recipe Purification Lead Recent Launches
Strategic Consolidation and Premiumisation Defend against Private Label Threats
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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