Competitive Landscape
Alpro Sustains Lead as Private Label Intensifies Competition
Plant-based dairy in Belgium remains highly concentrated in 2026, with Alpro holding a dominant position at 60% value share, followed by Hain Europe at 9%. This structure reflects only a slight decrease in concentration compared to five years prior, as Alpro’s share has declined from 62% in 2021 to its current level.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Belgium?
- Which are the leading brands in Plant-based Dairy in Belgium?
- How are products distributed in Plant-based Dairy in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Belgium - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Sales Grow Despite Cost-Of-Living Pressures
Brands Accelerate Functional Indulgence Trend
Plant-Based Desserts Become Mainstream with Accessible Pricing
Subdued Innovation for Plant-Based Cheese
Alpro and Private Label Leverage High-Protein Trend
Alpro Sustains Lead as Private Label Intensifies Competition
Supermarkets Defend Leadership as Discounters and Convenience Stores Gain Ground
Retail E-Commerce Accelerates with Convenience and Delivery Innovation
Dairy Products and Alternatives in Belgium - Industry Overview
2026 Developments
Key Data Insights
Dynamic Growth in Yoghurt and Cheese Makes up for Muted Sales in Milk and Butter
Premium Cheese Normalised for Everyday Use
Hybrid Milk Accelerates the Protein Shift
High-Protein Innovation Reshapes Daily Routines
Plant-Based Dairy Prompts Innovation and Health Positioning
Danone Leverages Functional Claims, While Private Label Expands Reach
Innovation among Manufacturers to Reshape Competitive Dynamics
Supermarkets Defend Premium Cheese with Sunday Trading and Innovation
Discounters and E-Commerce Win Share as Convenience Influences Habits
Mr Georges Elevates Cheese through Experiential Shop-In-Shop Model
Colruyt's Boni Redefines High-Protein as a Mainstream Expectation
Galbani's Mini Burrata Broadens Premium Cheese to Daily Consumption
Albert Heijn and Alpro Impact Hybrid and Plant-Based Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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