Despite its considerable maturity, retail volume growth for frozen processed vegetables over the forecast period is expected to be slightly stronger than that recorded during the review period. Moreover, such products look set to outperform their shelf stable counterparts in this respect.
In line with sustainability trends, organic products and those promoting transparent supply chains are expected to perform well over the forecast period, as consumers demand more and more information about the food they eat, with a preference for brands of 100% Italian origin. Consequently, producers will increasingly implement technology that can trace the provenance of food ingredients, ranging from date of production to farm location.
The appeal of shelf stable fruit will continue to be hampered by the fact that Italians have a strong cultural preference for fresh fruit, which is considered much more flavourful and nutritious. Nonetheless, this category is projected to perform significantly better than its frozen counterpart in retail volume growth terms.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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