Consumption of various types of legumes has been increasing in Italy for several years thanks to rising awareness of their healthy properties. Considered a superfood by many, legumes are low in fat and high in antioxidants, fibre, B vitamins and minerals such as iron, calcium and potassium.
Like all processed fruit and vegetables categories, frozen processed potatoes has experienced a slowdown in retail volume sales growth in 2021 following the surge in demand that resulted from the fallout of COVID-19 in 2020. It has continued to perform positively overall, however, as these products are traditionally enjoyed by many Italians, particularly families with young children.
As is the case across the Italian packaged food market, manufacturers in processed fruit and vegetables are increasingly adjusting their competitive strategies in response to growing concerns about environmental sustainability among consumers. One notable example is that of Bonduelle, the leading player in shelf stable vegetables, which in 2020 launched the Bonduelle is Committed programme.
Despite its considerable maturity and the spike in sales witnessed in 2020, retail volume growth for frozen processed fruit and vegetables over the forecast period is expected to be slightly stronger than that recorded during the review period. Moreover, the category looks set to outperform its shelf stable counterpart in this respect.
While frozen fruit looks set expand in retail volume sales terms over the forecast period, growth is expected to be modest, and it will remain a niche area. This category was rocked by a food contamination scandal over 2013-2014 that saw several people contract hepatitis A after consuming frozen berries.
As with frozen fruit, over the forecast period the appeal of shelf stable fruit will continue to be hampered by the fact that Italians have a strong cultural preference for fresh fruit, which is considered much more flavourful and nutritious. Nonetheless, this category is projected to perform significantly better than its frozen counterpart in retail volume growth terms.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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