The traceability of raw materials and increased information on the various stages of processing will be important drivers of sales in processed fruit and vegetables even in the forecast period. Conserve Italia, a leader in shelf stable beans with the brands, Valfrutta and Cirio, has included a QR Code on all packaging that indicates the identity of the producer and the relevant territory.
The consumption of frozen fruit in Italy has been steadily declining for a couple of years, and a recovery in consumption is not expected in the forecast period. One of the main problems facing the category is the limited availability of products, which often do not go beyond small berries and strawberries.
The consumption of shelf stable beans is expected to increase in the forecast period, driven by the growing attention to protein-based and plant-based diets. Product innovation will play a crucial role in a category that has been relatively stagnant in terms of new recipes in the last decade.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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