The unfavourable economic conditions that have prevailed in Argentina in recent years, characterised by rampant inflation and falling real incomes, has led many consumers to prioritise value for money above all other considerations when selecting packaged food products. Within the processed fruit and vegetables context, this has resulted in private label gaining ground in the category.
Sales of processed fruit and vegetables are expected to continue to grow over the forecast period. In supermarkets and hypermarkets, the government regulates the increase of prices of essential products such as shelf stable beans, vegetables and tomatoes thanks to the Precios Cuidados programme.
Although processed fruit and vegetables is set to see further growth, the category saw demand come under serious pressure in the review period as Argentinian consumers increasingly favoured fresh fruit and vegetables, which are seen as inherently healthier, as well as representing better value for money. Indeed, the category leader, Arcor, restructured its in-country production operations, which included the closure of several of its factories in Argentina.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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