Over the forecast period, as local consumers struggle with substantial price increases in processed fruit and vegetables and other staple foods categories, producers and retailers are likely to rely on price discounts and promotions to boost sales. Likewise, companies may downsize products so that prices remain unchanged.
The growing consumer interest in products containing natural ingredients without artificial preservatives, colours and flavourings is a prominent feature of the health and wellness trend going into the forecast period. However, at the same time, there is increasing demand for products with a longer shelf life, which has been bolstered by the experiences of the COVID-19 crisis due to a desire to reduce the frequency of shopping trips and concerns about supply issues.
Greek consumers are typically attracted to “made in Greece” products, even when it means paying a higher unit price. In fact, consumer purchasing decisions are increasingly being influenced by the provenance of products and ingredients due to issues of trust in quality, hygiene and nutritional value.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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