Both retail constant value sales and retail volume sales of processed fruit and vegetables will decline over the forecast period as a whole. The deepening health and wellness trend will continue to boost demand for fresh fruit and vegetables at the expense of processed offerings, with a steadily ageing population a factor in this.
The health and wellness trend will impact shelf stable fruit and vegetables more than frozen ones—continuing a trend that was already evident in the review period. Most local consumers perceive frozen products as healthier than shelf stable ones, as the former are regarded as less ‘processed’ and thus closer to fresh fruit and vegetables.
As it is typically significantly cheaper than branded offerings (typically 30%), private label is likely to remain dominant in processed fruit and vegetables throughout the forecast period. Inflationary pressure is likely to remain elevated during at least the early part of the forecast period, which will help to make local consumers even more disposed towards the offerings of Mercadona, Carrefour and their peers.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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