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Country Report

Processed Fruit and Vegetables in

Processed Fruit and Vegetables in Lithuania

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 lockdown restrictions boosted sales and prices of processed fruit and vegetable

The COVID-19 lockdown boosted sales of processed fruit and vegetables, with sales rising significantly in the first few weeks of the quarantine restrictions being imposed as consumers looked to stock up on essentials. Longer lasting fruit and vegetables held strong appeal due to the uncertainty of the COVID-19 pandemic, with consumers stockpiling supplies which would last longer.

Auga group no longer able to use Auga brand after losing lawsuit to Augma

Fresh fruit and vegetable company Augma won the first stage of the lawsuit against Auga group over the introduction of its Auga brand in 2016. Following this defeat, the Auga group can no longer use the brand Auga for goods such as canned, frozen and processed fruits and vegetables, prepared soups, broth, and fresh fruits and vegetables.

Private label remains a major player in frozen fruit in 2020, while Maxima’s ‘Thank You’ campaign boosts sales for Vetrija

Private label remains a major player in frozen fruit in 2020, with several retailers very well positioned. The leading private label player in processed fruit in 2020 is Rimi with its eponymous private label line, which offers a very wide range of frozen fruit.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Processed Fruit and Vegetables in Lithuania?
What are the major brands in Lithuania?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Processed Fruit and Vegetables in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown restrictions boosted sales and prices of processed fruit and vegetable

Auga group no longer able to use Auga brand after losing lawsuit to Augma

Private label remains a major player in frozen fruit in 2020, while Maxima’s ‘Thank You’ campaign boosts sales for Vetrija

RECOVERY AND OPPORTUNITIES

Changing consumer perceptions will boost growth in frozen processed vegetables into the forecast period

Single frozen vegetables will remain popular into the forecast period, though new vegetable mixes will boost interest in these products

Processed products will continue to suffer from a negative image as consumers prefer fresh produce

CATEGORY DATA

Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 6 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 7 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 8 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales to foodservice set to be hit by falling investment, business closures
Strong performance, opportunity variation by foodservice type
Increasingly sophisticated consumer base offers opportunity for product development

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Processed Fruit and Vegetables in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 lockdown restrictions boosted sales and prices of processed fruit and vegetable

Auga group no longer able to use Auga brand after losing lawsuit to Augma

Private label remains a major player in frozen fruit in 2020, while Maxima’s ‘Thank You’ campaign boosts sales for Vetrija

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Processed Fruit and Vegetables in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown restrictions boosted sales and prices of processed fruit and vegetable

Auga group no longer able to use Auga brand after losing lawsuit to Augma

Private label remains a major player in frozen fruit in 2020, while Maxima’s ‘Thank You’ campaign boosts sales for Vetrija

RECOVERY AND OPPORTUNITIES

Changing consumer perceptions will boost growth in frozen processed vegetables into the forecast period

Single frozen vegetables will remain popular into the forecast period, though new vegetable mixes will boost interest in these products

Processed products will continue to suffer from a negative image as consumers prefer fresh produce

CATEGORY DATA

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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