The COVID-19 lockdown boosted sales of processed fruit and vegetables in 2020, with sales rising significantly in the first few weeks of the quarantine restrictions being imposed as consumers looked to stock up on essentials. Longer lasting fruit and vegetables held strong appeal due to the uncertainty of the COVID-19 pandemic, with consumers stockpiling supplies which would last longer.
Consumer attitudes towards processed fruit and vegetables are less than entirely positive in Lithuania. In particular, many people continue to regard shelf stable fruit as inherently inferior in terms of quality, nutrition and consumption experience to fresh fruit.
In 2021, leader Viciunai & Ko will continue to lead frozen fruit and vegetables. In order to cope with the pandemic, the player reduced human labour and installed robots into warehouses, which both cut costs and avoided having workers unavailable to work due to being sick with COVID-19.
Over the forecast period, processed fruit and vegetables will continue to see volume decline, however, at a much slower rate than seen in 2021. The product area will continue to be negatively perceived in terms of healthiness, especially as the health and wellness trend continues to gather pace post pandemic.
More consumers turned to e-commerce in 2020 due to the lockdown restrictions and fears of the virus making it difficult to shop in person. E-commerce giants pigu.
Over the forecast period, sustainability is set to become an increasingly popular trend that more and more players will take on board to continue captivating consumers. Orkla Foods Lithuania already states that all their activities take into consideration sustainability.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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