In 2022, frozen processed vegetables is showing a solid increase in retail volume sales. Demand tends to be seasonal with spikes during the cold season when fresh vegetables become more expensive.
Sales of frozen processed fruit have increased moderately in 2022 as Estonians are trying to consume natural products more frequently. Consumers are more likely to eat frozen fruit throughout the entire year as a sweet substitute or boil them to consume instead of drinking nectar or juice.
Premia Tallinna Külmhoone AS leads processed fruit and vegetables due to its large production supplying the mass market with affordable products. In 2022, the company has benefitted from lower purchasing power, which has pushed consumers towards cheaper alternatives.
Frozen fruit will show the fastest volume growth over the forecast period thanks to the popularity of using it when baking pies and other pastry dishes at home. Estonians are also engaging in less home canning of fruit, which has increased the demand for frozen fruit for making fresh compotes and other fruit smoothies/drinks.
Frozen processed vegetables will show the second-fastest volume growth and the fastest value growth over the forecast period. A wider range of frozen vegetables sold in different mixes will be in demand not only among the growing number of vegetarians, but also among health-conscious consumers who are monitoring their diets.
In foodservice, frozen fruit will see the fastest volume growth over the forecast period. Consumers enjoy the convenience and health properties of frozen fruit as it allows them to make a variety of desserts and drinks with fruit at any time of the year.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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