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Processed Fruit and Vegetables in Kenya

November 2022
Select Country Report
USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Processed Fruit and Vegetables industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Fruit and Vegetables in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Fruit and Vegetables in Kenya?
  • Which are the leading brands in Processed Fruit and Vegetables in Kenya?
  • How are products distributed in Processed Fruit and Vegetables in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Processed Fruit and Vegetables in Kenya - Category analysis

KEY DATA FINDINGS

Muted volume growth in 2022
Premier foods maintains market lead
Kenyans prefer fresh produce when it comes to fruits and vegetables
Moderate growth over forecast period
Convenience main driver of value sales
Focus over the forecast period will be to grow customer base
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 6 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 7 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 8 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Staple Foods in Kenya - Industry Overview

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 12 Sales of Staple Foods by Category: Volume 2017-2022
Table 13 Sales of Staple Foods by Category: Value 2017-2022
Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 18 Distribution of Staple Foods by Format: % Value 2017-2022
Table 19 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 20 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 21 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Processed Fruit and Vegetables

    • Shelf Stable Beans
    • Shelf Stable Fruit
    • Shelf Stable Tomatoes
    • Shelf Stable Vegetables
    • Frozen Fruit
    • Frozen Processed Potatoes
    • Frozen Processed Vegetables

Processed Fruit and Vegetables

This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.

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