Processed fruit and vegetables will register moderate constant value and volume growth over the forecast period. If the war in Ukraine continues to push up prices and lead to heightened price sensitivity, this will dampen volume sales, as fresh fruit and vegetables, which are widely available in outdoor markets, are also much cheaper.
Convenience will be the main driver of value sales, largely among higher-income urban consumers, with busy lifestyles. Long shelf life of shelf stable formats, as well as year-round availability, will support volume sales.
Processed fruit and vegetable brands are expected to focus on reaching more consumers during the forecast period, by trying to attract low-income and rural consumers. During the review period the brand Peptang from Premier Foods expanded its consumer base by offering smaller sized packaging for its products and this resulted in a rise in retail value sales among low-income consumers.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!