The forecast period is expected to witness a slight growth in volume terms, with draughts having impacted the production of vegetables and fruits in individual farms in 2022, and having an impact on the consumption of own home-made products in 2023. Accordingly, lower levels of home production will lead consumers to retail options, with those from urban areas looking for shelf stable fruit and vegetables.
Frozen processed fruit and vegetables will see stronger levels of growth than shelf stable options. Shelf stable products have a long tradition in the country, meaning the landscape is fairly mature.
The evolution of processed fruit and vegetables over the forecast period relies on the development of modern retailing, allowing frozen products to become available in rural and distant locations. In fact, the depopulation of the countryside by the external migration of young families, coupled with the expected draught, is set to reduce the volume of home-made products and increase the production in retailing.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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