Processed fruit and vegetables is expected to return to growth in both retail volume and current value terms throughout the forecast period, although this will purely be thanks to the strong growth of frozen processed fruit and vegetables, with shelf stable fruit and vegetables maintaining its decline. Sales of frozen processed fruit and vegetables have seen continuous volume and value growth for many years, due to several price hikes for fresh fruit and vegetables, as well as an increasing trend of saving time.
While it experienced a surge in demand in 2020 due to stockpiling, shelf stable fruit and vegetables is expected to struggle to achieve growth over the forecast period, as consumers will prioritise freshness and convenience over a longer shelf life. Health-conscious consumers are becoming increasingly wary of processed products, as more natural products are perceived to offer greater nutritional value, and this trend will continue, with COVID-19 having created heightened concerns around health, and consumers paying more attention to what they eat.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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