With the Nigerian economy expected to return to growth over the forecast period, and importantly, the exchange rate expected to stabilise, demand for processed fruit and vegetables is expected to increase well amongst consumers with higher disposable incomes. Furthermore, with a more stable economy, there is expected to be an increase in social activities where products such as canned sweetcorn and peas are used to cook party food, including jollof rice.
Processed vegetables – consisting of both shelf stable vegetables and frozen processed vegetables – are expected to drive growth of the category over the forecast period. Desire for healthy foods will drive demand, particularly when available in a convenient format.
Desire for convenience as a result of time-stressed urban living is expected to help drive sales of processed fruit and vegetables over the forecast period. Single men and women who spend long hours at their places of work will demand products that are quick to prepare and convenient, positively impacting future category growth.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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