Yachin, the leader in shelf-stable vegetables, announced that it plans to increase prices over the forecast period due to the global increase in raw materials. However, despite this announcement in 2022, supermarkets still need to agree to the increase.
Frozen fruit will gain further value share over the forecast period, driven by health and convenience trends, with frozen fruit, in particular, being used for smoothies. There will be continued innovation on the lines of the Israeli smoothie brand, Shake It, which offers fruit mixes for each day of the week, along with festive mixes.
There will be a continued shift from shelf stable to frozen, as frozen is deemed fresher and healthier due to no additives. This will also benefit frozen vegetables.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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