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Learn moreNov 2019
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As healthy lifestyles become an important aspect in the daily lives of many consumers, food consumption patterns are changing accordingly. This is reflected in consumers’ attempts to limit their sugar intake, eat less processed food and refrain from gluten, lactose or meat and eliminate a great variety of foods.
Shelf stable products are perceived as highly processed foods by most consumers, especially shelf stable vegetables and beans. This negative image is affecting demand, resulting in stagnant volume growth over the forecast period as a result of the shift towards fresh and frozen vegetables.
Shelf stable tomatoes do not suffer from the same poor image as other shelf stable vegetables as they are a common ingredient in many recipes and local households, being a staple and convenient ingredient for sauces, soups, shakshuka, and other classic meals. Nevertheless, the category is seeing greater competition from fresh tomatoes as Israelis want to minimise consumption of processed food.
Tnuva Food Industries remains the leading player in processed fruit and vegetables, benefiting from extensive distribution, logistics capacity and marketing investment. The company’s leading Sunfrost range enjoys extensive shelf space and recognition, with the brand being available in most outlets in large quantities and very well-known among consumers.
Tnuva Food Industries also recently entered frozen fruit. Along with the private label entries of Shufersal and Rami Levy, this has provided the category with a strong boost.
In response to strong concentration, the Ministry of Economy is considering changing market regulations in order to encourage competition. This in turn would cause price reductions and volume growth over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Fruit and Vegetables industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
The Processed Fruit and Vegetables in Israel market research report includes:
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Why buy this report?
This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.