Processed fruit and vegetables will continue to face a considerable obstacle to development in the form of the widespread consumer belief that fresh fruit and vegetables are better for their health than processed alternatives. In Vietnam, the fresh fruit and vegetables offer is diverse, affordable, and widely available throughout the year.
The main challenge facing manufacturers of processed fruit and vegetables during the forecast period is shifting consumers’ perceptions of such products compared with fresh fruit and vegetables. Consumers remain concerned about processed foods and the use of artificial additives, such as preservatives.
Although processed fruit and vegetables faces many challenges, there remains considerable room for the category to expand. For a start, per capita consumption is low.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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