Many product areas in processed vegetables and fruits remains underdeveloped in 2022, thus there is considerable potential for expansion, growth, and new entrants. Processed beans, processed fruit, and processed vegetables all offer good room for growth, if players are able to offer affordable products and a consistent distribution presence.
Volume growth is expected to be stronger in CAGR terms during the forecast period and is expected to be driven mainly by dynamism in frozen processed potatoes and vegetables. Growth of these two categories is expected to continue to be driven by consumers’ growing demand for convenience, as ongoing urbanisation is expected to be accompanied by a rising number of working women and smaller household sizes, with consumers thus seeking to save time on the preparation of food.
In addition to the growing demand for convenience, with the economic recession and declining disposable incomes, a large number of households will be seeking to cook food at home rather than opting for more expensive consumer foodservice. This will result in consumers becoming increasingly busy and opting for frozen processed potatoes, or peas and beans – the most popular frozen vegetables widely used for local dishes.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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