The forecast period is expected to see an increase in demand for frozen processed vegetables and frozen fruit, especially frozen berries, as these products are likely to be considerably cheaper than before due to the glut of fruit and vegetables that are available to processing companies. With Ukraine’s seaports blockaded and exports severely diminished, there is now no destination for much of the country’s enormous fruit and vegetable harvests and it is likely that commercial fruit and vegetable processors will take advantage of the situation to offer products at lower prices.
A significant widening of the range of products available in processed fruit and vegetables is expected to be seen during the forecast period as category players look to cater to the increasingly sophisticated and diverse tastes of local consumers. This can be seen as a reaction to the narrowing of the range of products available in the category during the current war in Ukraine as manufacturers, retailers and consumers alike are understandably very focused on basic, essential foodstuffs and there is little interest in exotic or unfamiliar products.
Over the forecast period, it is expected that private label will make huge strides in processed fruit and vegetables as the long-term impact of the ongoing armed conflict is expected to encourage consumers to prioritise value for money when shopping for packaged food. In addition, many of the leading international brands across Ukraine’s packaged food industries are likely to remain extremely expensive in the wake of the significant devaluation of the hryvnia and some of them could even remain unavailable, with local brands and private label set to benefit from this situation.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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