In 2022, frozen fruit and vegetables in foodservice has begun to recover from the significant decline in 2021 due to the worsening of the pandemic and the indoor dining ban. However, the recovery is slow and it is expected that frozen fruit and vegetables will not recover to pre-pandemic levels of foodservice volume sales until 2025 and that it will not again reach the peak seen in 2020 during the forecast period.
Frozen vegetables used to be popular only amongst younger consumers. With the category offering the benefits of convenience and long shelf lives, there are more consumers, including older ones and families with children, who are willing to take frozen vegetables into consideration when shopping for fresh groceries.
Frozen fruit and vegetables used to be more commonly seen in Costco and on fresh grocery e-commerce platforms, as the main target audiences for such products are younger consumers and consumers more familiar with western cuisine. However, frozen vegetables players are now also offering more variety in terms of product selection in different retail channels, including supermarkets and convenient stores, as these products become more commonly used by more consumers.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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