Processed fruit and vegetables is expected to see stable, albeit modest growth in both volume and current value terms over the forecast period, as the category resumes some normality in terms of purchasing patterns and demand. Fresh fruit and vegetables are generally favoured in Guatemala, and are widely available all year round due to the tropical climate.
Frozen processed potatoes will see the strongest growth in volume terms, fuelled by a return to busier lifestyles, with such products, with their ease of preparation, remaining a popular choice for side dishes within the home. An increasing numbers of players began to offer frozen processed potatoes towards the end of the review period, including Walmart’s private label, which performed well during the pandemic years, due to its low unit prices.
Leading player Alimentos Kern de Guatemala will likely remain the largest company in terms of value sales over the forecast period, underpinned by the success of its Ducal brand, which will continue to benefit from continued investment in terms of advertising and marketing along with strong distribution in traditional and modern grocery retailers. In recent years, the company has been trying to push product partnerships between its Ducal refried beans and savoury snack brands, such as Mucho Nacho, with the former suggested as complement for nachos instead of cheese.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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