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Country Report

Processed Fruit and Vegetables in

Processed Fruit and Vegetables in South Africa

25 pages, Nov 2018

US$990

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Executive Summary

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PROSPECTS

Fresh fruit and vegetables are preferred in South Africa

Consumers still prefer fresh fruit and vegetables over processed fruit and vegetables because of the products’ affordability and the negative perceptions of processed variants. Except for shelf stable beans, processed fruit and vegetables carries higher unit prices and tends to target high-income demographics.

Shelf stable beans remain popular in South Africa

Shelf stable beans products are popular in South Africa because of their versatility for use in a number of local dishes, such as chakalaka, a South African vegetable relish, usually spicy, that is traditionally served with bread, pap (maize porridge), samp (dried corn kernels), stews or curries. Shelf stable beans products also provide affordable, filling and nutritious protein for all LSM groups.

Health and wellness trends influence processed fruit and vegetables

Among health trends, the Banting diet has become popular in South Africa. It promotes the consumption of high-fat and low-carbohydrate foods.

COMPETITIVE LANDSCAPE

Tiger Consumer Brands maintains its lead in processed fruit and vegetables

Tiger Consumer Brands Ltd is projected to maintain its leading position in processed fruit and vegetables in 2018. This can be attributed mainly to its Koo brand, which is the leading brand in processed fruit and vegetables, while its All Gold brand holds a much smaller value share.

Private label remains a significant player

Private label will continue to record strong growth in processed fruit and vegetables and hold a significant value share in 2018. It is not always considered the cheapest option, although the wide variety of products within private label ensures that there is a price point to meet all LSM consumer needs.

New product launches seen during the review period

There were several new product launches observed during the review period: for instance, Rhodes Food Group extended its shelf stable fruit range by adding three new variants (peach slices in syrup, grapefruit, and pear halves) and Woolworths Foods entered shelf stable beans by launching three new pulse variants in cans.

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Processed Fruit and Vegetables Sample Report Processed Fruit and Vegetables Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Processed Fruit and Vegetables in South Africa?
What are the major brands in South Africa?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Processed Fruit and Vegetables in South Africa - Category analysis

HEADLINES

PROSPECTS

Fresh fruit and vegetables are preferred in South Africa

Shelf stable beans remain popular in South Africa

Health and wellness trends influence processed fruit and vegetables

COMPETITIVE LANDSCAPE

Tiger Consumer Brands maintains its lead in processed fruit and vegetables

Private label remains a significant player

New product launches seen during the review period

CATEGORY DATA

Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018

Consumer Foodservice

Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Processed Fruit and Vegetables in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fresh fruit and vegetables are preferred in South Africa

Shelf stable beans remain popular in South Africa

Health and wellness trends influence processed fruit and vegetables

COMPETITIVE LANDSCAPE

Tiger Consumer Brands maintains its lead in processed fruit and vegetables

Private label remains a significant player

New product launches seen during the review period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Processed Fruit and Vegetables in South Africa - Category analysis

HEADLINES

PROSPECTS

Fresh fruit and vegetables are preferred in South Africa

Shelf stable beans remain popular in South Africa

Health and wellness trends influence processed fruit and vegetables

COMPETITIVE LANDSCAPE

Tiger Consumer Brands maintains its lead in processed fruit and vegetables

Private label remains a significant player

New product launches seen during the review period

CATEGORY DATA

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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