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Country Report

Processed Fruit and Vegetables in

Processed Fruit and Vegetables in South Africa

35 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Consumers still prefer fresh over processed fruit and vegetables as a result of affordability and negative perceptions about processed variants. With the exception of shelf stable beans, frozen processed fruit and vegetables carry higher unit prices and tend to target high-income demographics. Low-income consumers need to be further educated about the benefits of frozen fruit and vegetables as they still perceive fresh fruit and vegetables to be better than frozen processed variants.

COMPETITIVE LANDSCAPE

Tiger Consumer Brands maintained its lead in processed fruit and vegetables in 2017 with a 33% value share. This can be attributed to its Koo brand which is the leading brand in processed fruit and vegetables with a 31% value share in 2017 while its All Gold brand holds a 1% value share. McCain Foods ranked second with a 15% value share. This can be attributed to its McCain and Harvestime brands that hold 10% and 5% shares, respectively. Rhodes Food Group ranked third with a 10% value share in 2017.

PROSPECTS

Processed fruit and vegetables is expected to post a marginal CAGR in value sales at constant 2017 prices over the forecast period and a 1% retail volume CAGR. Growth will be conservative as shelf stable fruit is considered a luxury which means these products tend to be occasional purchases, such as for special celebrations, such as Christmas. Frozen vegetables products are also expensive for the majority of the population.

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Samples

Processed Fruit and Vegetables Sample Report Processed Fruit and Vegetables Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Processed Fruit and Vegetables in South Africa?
What are the major brands in South Africa?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Processed Fruit and Vegetables in South Africa - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2012-2017
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in South Africa - Company Profiles

Pick 'n' Pay Retailers (Pty) Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Rhodes Food Group in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Summary 2 Pick 'n' Pay Retailers (Pty) Ltd: Operational Indicators
Summary 3 Pick 'n' Pay Retailers (Pty) Ltd: Private Label Portfolio
Summary 4 Pick 'n' Pay Retailers (Pty) Ltd: Competitive Position 2017
Summary 5 Rhodes Food Group: Key Facts
Summary 6 Rhodes Food Group: Operational Indicators
Summary 7 Rhodes Food Group: Competitive Position 2017
Summary 8 Tiger Consumer Brands Ltd: Key Facts
Summary 9 Tiger Consumer Brands Ltd: Operational Indicators
Summary 10 Tiger Consumer Brands Ltd: Competitive Position 2017

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth for packaged food in 2017

Dual trends of convenience and health and wellness continue to drive the market

Industry players focus on acquisitions to expand their market share

Supermarkets remains the leading channel but loses ground to mixed retailers

Steady growth expected as consumers will increasingly adopt higher-value products

KEY TRENDS AND DEVELOPMENTS

Ongoing rising input costs continue to have an impact on packaged food

Outlook

Consumers maintain their drive for value for money in packaged food

Outlook

Industry players respond to the convenience trend by getting creative

Outlook

Health and wellness becomes more widespread in packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Processed Fruit and Vegetables in South Africa

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Processed Fruit and Vegetables in South Africa - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Processed Fruit and Vegetables in South Africa - Company Profiles

Pick 'n' Pay Retailers (Pty) Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Rhodes Food Group in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth for packaged food in 2017

Dual trends of convenience and health and wellness continue to drive the market

Industry players focus on acquisitions to expand their market share

Supermarkets remains the leading channel but loses ground to mixed retailers

Steady growth expected as consumers will increasingly adopt higher-value products

KEY TRENDS AND DEVELOPMENTS

Ongoing rising input costs continue to have an impact on packaged food

Consumers maintain their drive for value for money in packaged food

Industry players respond to the convenience trend by getting creative

Health and wellness becomes more widespread in packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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