Processed Fruit and Vegetables in South Africa

PROSPECTS

Fresh fruit and vegetables are preferred in South Africa

Consumers still prefer fresh fruit and vegetables over processed fruit and vegetables because of the products’ affordability and the negative perceptions of processed variants. Except for shelf stable beans, processed fruit and vegetables carries higher unit prices and tends to target high-income demographics.

Shelf stable beans remain popular in South Africa

Shelf stable beans products are popular in South Africa because of their versatility for use in a number of local dishes, such as chakalaka, a South African vegetable relish, usually spicy, that is traditionally served with bread, pap (maize porridge), samp (dried corn kernels), stews or curries. Shelf stable beans products also provide affordable, filling and nutritious protein for all LSM groups.

Health and wellness trends influence processed fruit and vegetables

Among health trends, the Banting diet has become popular in South Africa. It promotes the consumption of high-fat and low-carbohydrate foods.

COMPETITIVE LANDSCAPE

Tiger Consumer Brands maintains its lead in processed fruit and vegetables

Tiger Consumer Brands Ltd is projected to maintain its leading position in processed fruit and vegetables in 2018. This can be attributed mainly to its Koo brand, which is the leading brand in processed fruit and vegetables, while its All Gold brand holds a much smaller value share.

Private label remains a significant player

Private label will continue to record strong growth in processed fruit and vegetables and hold a significant value share in 2018. It is not always considered the cheapest option, although the wide variety of products within private label ensures that there is a price point to meet all LSM consumer needs.

New product launches seen during the review period

There were several new product launches observed during the review period: for instance, Rhodes Food Group extended its shelf stable fruit range by adding three new variants (peach slices in syrup, grapefruit, and pear halves) and Woolworths Foods entered shelf stable beans by launching three new pulse variants in cans.

Files are delivered directly into your account within a few minutes of purchase.