Over the forecast period, retail volume sales of processed fruit and vegetables are expected to continue to decline at a moderate rate, even if overall sales levels will remain well above pre-pandemic levels. As the impact of the COVID-19 pandemic further lessens, consumption occasions will continue to shift from at-home to foodservice, while consumers will also generally spend less time indoors preparing and cooking food, instead spending more time outdoors and travelling, amongst other activities.
Canadian consumers’ demand for greater functionality and specific benefits, a trend which was rising prior to the pandemic, was further strengthened by the pandemic. Enhancing immunity, digestive health and overall wellbeing, along with a general reduction of meat consumption, are likely to remain top of mind heading into the forecast period.
Prior to the COVID-19 pandemic, the demand for more natural and healthier processed fruit and vegetables was already on the rise. The global health crisis accelerated this trend as consumers focused more on their health.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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