Packaged food in Brazil is subject to new packaging regulations, where nutritional information for every 100mg or 100ml of food needs to be displayed in table charts in black against a white background, along with the disclosure of how many single portions the package serves. In addition, added sugar now needs to be broken out of total sugars, similarly to how fats are disclosed.
According to Euromonitor International’s 2022 Consumer Lifestyles survey on dietary preferences and restrictions, 73.8% of Brazilian consumers state they look for healthy ingredients in food and beverages, which is considerably higher than the 55.
As a reflection of greater awareness of nutritional needs, Brazilians are likely to be attracted to processed fruit and vegetables that are positioned as rich in fibre and protein, in addition to reduced sodium and sugar options. The category is expected to leverage its natural base consisting of fruit and vegetables, in an attempt to benefit from the increasing appeal of functional proprieties that consumers increasingly demand from food.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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