Processed fruit and vegetables is set to see volume and current value growth in both retail and foodservice in the forecast period. Shelf stable fruit is set to remain the dominant category and see the strongest retail volume and current value growth.
Another factor expected to drive growth for shelf stable fruit is that home-made drinks containing shelf stable fruit became popular during the pandemic, and this trend is expected to endure, because they are easy to make, and tasty. They offer a sweet taste, and different flavours can be created by adding different ingredients.
Driven by a new wave of consumption, traditional domestic canned food manufacturers are trying to promote brand rejuvenation. For instance, Lin Jia Pu Zi has launched several new products in shelf stable fruit, which are also frequently promoted via interest-based e-commerce livestreaming platforms such as Douyin and Kuaishou to boost sales, especially attempting to attract younger consumers.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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