Continuous lockdowns during the past few years have altered consumers’ living and shopping habits, leading them to spend more time at home and buy more products suitable for at-home activities. Such a trend is likely to continue for the next few years, with the emergence of new variants of COVID-19 and lockdowns as outbreaks emerge.
Continuous regional lockdowns due to COVID-19 outbreaks have equipped more consumers with the ability to cook at home. With increasing awareness about the need to consume less oil and fat for health reasons, consumers prefer to use an air fryer to reduce oil consumption as much as possible.
E-commerce has been quite dynamic in China, and its penetration increased rapidly over the past few years. As e-commerce platforms are upgrading and interest e-commerce is gaining share due to the algorithm-based interest recommendation technology, which helps to link consumers, goods and the platform, many brands are putting more emphasis on e-commerce platforms such as Douyin.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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