Processed fruit and vegetables is slated for positive sales growth over the forecast period and this is set to be a reflection of the rising demand for packaged products that offer consumers convenience and an opportunity to save time on food preparation as the pace of life continues to accelerate. In particular, sales in the dominant category of shelf stable fruit and vegetables are set to benefit from the spread of supermarkets, hypermarkets and convenience stores throughout Georgia, with these types of grocery stores far more likely than small local grocers to stock a wide range of processed fruit and vegetables.
The forecast period is expected to see significant improvement in Georgia’s cold chain distribution systems, resulting in expanded capacity in the supply of frozen processed fruit and vegetables. This is likely to include an expansion in the production of frozen processed written vegetables, although it is more likely that any increase in production output will be destined for export, rather than for domestic consumption.
During the forecast period, it is expected that the leading manufacturers of processed fruit and vegetables will continue to refrain from investing in innovation and the development of new products. Despite the fact that this category has substantial potential for the development of new products, flavours and packaging formats, even the leading manufacturers remain very cautious about risking investment in the development of new products due to the high cost of doing so and the high chances that their investment will not pay off.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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