Over the forecast period, modest retail volume growth is expected for processed fruit and vegetables in Norway. Competition from the dynamic offerings in fresh fruits and vegetables will continue to put pressure on the current value growth of processed fruit and vegetables with the majority of consumers strongly favouring fresh options.
Players are set to focus on premiumisation and health benefits in new product development over the forecast period as these are key consumer trends. The category tends to struggle to compete with fresh foods, thus communicating the quality of ingredients is expected to be a prominent promotional strategy for manufacturers.
Frozen smoothie mixes are expected to further grow in importance in frozen fruit over the forecast period as more consumers will appreciate the convenience of these products. As these fruits and berries are often combined with a packaged beverage, such as juice, fresh options are not considered to be notably better in terms of flavour.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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