While New Zealand was subject to high levels of inflation in 2022, this is likely to be only the start of cost of living pressures to be faced by consumers over the forecast period. While inflation levels are expected to ease off from the beginning of the forecast period, a key driver of this is expected to be rising interest rates, with the Reserve Bank of New Zealand expected to raise the Official Cash Rate to 3% by 2023.
Processed fruit and vegetables has historically benefited from growing health and wellness preferences amongst consumers. Frozen categories in particular offer consumers fruit and vegetables all year round at consistent and relatively affordable prices, as opposed to the price volatility that fresh produce tends to attract due to seasonality.
Place of origin is becoming an increasing focus of interest for consumers in processed fruit and vegetables, with contamination scares over the review period making many question why there are no mandatory labelling requirements for products sold in New Zealand. There are 350 processed vegetable growers in New Zealand, however local growers struggle to compete on price, with smaller farms facing potential closure over the forecast period as cost pressures begin to mount.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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