Processed Fruit and Vegetables in the Czech Republic

PROSPECTS

Shelf stable beans and tomatoes post the best development in 2018

Shelf stable beans performed the best in 2018, stimulated by the convenience trend and rising health awareness among the locals, as beans are perceived to be healthy. Consumption of shelf stable beans was also supported by the continued popularity of Mexican cuisine among Czech consumers and a wide offer of good-quality private label on the shelves.

Shelf stable vegetables, frozen processed vegetables and shelf stable tomatoes record retail volume growth in 2018

Shelf stable tomatoes and shelf stable vegetables also performed well in 2018. Sales of shelf stable tomatoes benefited from the continued popularity of Italian cuisine among Czech consumers, while shelf stable vegetables were used for the preparation of many different local and international dishes.

Other categories face a further decline

In contrast, Czech households bought fewer frozen fruit, shelf stable fruit and frozen processed potatoes in 2018. Sales of shelf stable fruit and frozen fruit continued to decline due to the competition from fresh fruit, while the wellness trend had a negative effect on sales of frozen processed potatoes.

COMPETITIVE LANDSCAPE

Bonduelle and Bidfood Czech Republic remain the top companies

Bonduelle held the leading position within the fragmented category of processed fruit and vegetables in 2018, followed closely by Bidfood Czech Republic. Both companies introduced frequent in-store price promotions for their brands in 2017-2018, while also offering brand extensions and prize competitions.

Hamé acquires Agrimex Vestec

In November 2017, Hamé announced the acquisition of Agrimex Vestec, the largest local producer of frozen processed vegetables and fruit. By gaining the Dione brand, Hamé entered the field of frozen fruit and frozen processed vegetables, while at the same time strengthening its position significantly within processed fruit and vegetables.

Private label enjoys strong popularity

Private label continued to hold a strong value share within processed fruit and vegetables in 2018. Private label products offer satisfactory quality and competitive prices, while retailers continued to focus on premium private label variants to maintain their consumer base.

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