In 2021, with strict COVID-19 related restrictions remaining in place until May, processed fruit and vegetables continued to benefit from the fact that consumers spending more time at home and restrictions on the operations of consumer foodservice outlets led to an increased incidence of home-cooking. Consequently, the first five months of the year saw retail consumption of processed fruit and vegetables at higher levels than before the outbreak of COVID-19.
Consumers spent a lot of time in the kitchen in 2020 and the beginning of 2021, encouraging them to adopt new cooking methods as they sought to diversify their culinary repertoires and looked for more convenient products to make cooking easier. At the same time, the economic impact of the COVID-19 crisis encouraged consumers to look for competitively priced products.
In frozen fruit, exotic fruit and fruit mixes for the preparation of smoothies have continued to gain wider attention in 2021. Demand for such products has been supported by the strong health and wellness trend, which has been bolstered by the COVID-19 crisis, and the fact that consumers spending more time at home have looked for convenient ways to meet their nutritional needs.
Having seen retail volume sales boosted by the demand for convenient ingredients for home-cooking during the COVID-19 crisis, frozen processed potatoes is expected to return to the trend of decline seen prior to the pandemic. Retail volume sales are set to fall below pre-pandemic levels by 2022 and to keep on falling as the return to more normal social and economic activity in the wake of the COVID-19 crisis leads to a revival of away-from-home food consumption and consumer health-consciousness undermines demand.
Private label is expected to continue to develop its presence across frozen processed fruit and vegetables categories during the forecast period, with the segment having a particularly prominent position in frozen categories. Having made gains in 2021, particularly through retailers such as Kaufland and Lidl, the private label segment is expected to continue to increase its share in 2022 and 2023 as the COVID-19 crisis has an enduring economic impact and rising inflation supports heightened consumer budget-consciousness.
Shelf stable beans saw a strong rise in sales in 2020 as it benefited from increased demand for convenient ingredients for home-cooking. However, the category is expected to see sales fall in 2021 and 2022 and to stagnate for the rest of the forecast period at around the same level as seen before the outbreak of COVID-19.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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