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Learn moreNov 2020
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Prior to the pandemic, retail volume sales of some processed fruit and vegetables recorded declines or, at best, negligible growth. While in some cases this can be attributed simply to changing consumer preferences, it can also be attributed to a lack of dynamism in a mature product category with weak brand extension activity.
Retail volume sales of frozen processed potatoes declined during the review period while value sales increased steadily, reflecting consumers’ shifting demand for higher-quality processed products. However, as result of the onset of the pandemic in the early months of 2020, retail volume sales quickly rebounded as consumers, settling in at home as the lockdown ensued, increasingly purchased frozen processed potatoes to serve as side dishes or as quick meals in themselves.
After posting steady value share growth during the review period, Bonduelle spol sro is set to maintain its leadership position—the sole player to hold double-digit value share—in the processed fruit and vegetables category in 2020. Bidfood Czech Republic sro and its popular brand Nowaco, the leader in frozen processed fruit and vegetables, is set to rank second in the value share table in 2020, followed relatively closely by Orkla Foods Cesko & Slovensko sro, the leader in frozen fruit.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Fruit and Vegetables industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.