Processed Fruit and Vegetables in the Czech Republic

PROSPECTS

Strong competition leads shelf stable beans struggling to achieve growth

Although processed fruit and vegetables saw continued current value growth in 2019, retail volume sales declined for the first time in several years. Shelf stable beans saw a slight volume decline in 2019, after prolonged positive development.

Convenience and health trends boost frozen processed and shelf stable vegetables

Frozen processed and shelf stable vegetables saw further positive although mild increases in volume consumption in 2019, thanks to the convenience and health trends. Within shelf stable vegetables, sweetcorn, peas and olives saw good interest, whilst in frozen processed vegetables Czech households continue to like vegetables mixes for the preparation of domestic and international meals, as well as broccoli florets, butter beans and soup mixes.

Some categories fail to see growth, with this trend expected to continue

Czech households purchased less frozen fruit, shelf stable fruit and frozen processed potatoes in 2019. Sales of shelf stable fruit and frozen fruit continued to decline due to the competition from fresh fruit, whilst the wellness trend had a negative effect on sales of frozen processed potatoes.

COMPETITIVE LANDSCAPE

Competitive prices and satisfactory quality enable private label to maintain its lead

Combined private label continued to lead processed fruit and vegetables in value terms in 2019, and even saw a further increase in its sales and share. Private label lines are considered by consumers to offer satisfactory quality and competitive prices, whilst retailers are increasingly focusing on premium private label variants to maintain their consumer base.

Bonduelle and Bidfood Czech Republic remain the leading players offering brands

Bonduelle remained the leading branded player within the fragmented processed fruit and vegetables category in 2019, followed closely by Bidfood Czech Republic. Bonduelle led shelf stable vegetables and beans, whilst Bidfood Czech Republic led frozen processed fruit and vegetables.

Hamé is integrated into Orkla Foods Cesko & Slovensko

In 2017, Hamé acquired local player Agrimex Vestec, the largest local producer of frozen processed vegetables and fruit. By gaining its Dione brand, Hamé/Orkla entered frozen fruit and frozen processed vegetables and significantly strengthened its position in processed fruit and vegetables during 2018, although its share slid slightly in 2019.

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