Processed Fruit and Vegetables in the Czech Republic

2020 IMPACT

Value sales of processed fruit and vegetables rise sharply in 2020 as response to pandemic keeps consumers at home

Prior to the pandemic, retail volume sales of some processed fruit and vegetables recorded declines or, at best, negligible growth. While in some cases this can be attributed simply to changing consumer preferences, it can also be attributed to a lack of dynamism in a mature product category with weak brand extension activity.

Considerable increase in demand in 2020 for frozen processed potatoes as consumers look for quick and convenient home meal solutions

Retail volume sales of frozen processed potatoes declined during the review period while value sales increased steadily, reflecting consumers’ shifting demand for higher-quality processed products. However, as result of the onset of the pandemic in the early months of 2020, retail volume sales quickly rebounded as consumers, settling in at home as the lockdown ensued, increasingly purchased frozen processed potatoes to serve as side dishes or as quick meals in themselves.

Bonduelle spol sro holds lead in processed fruit and vegetables with double-digit value share in 2020

After posting steady value share growth during the review period, Bonduelle spol sro is set to maintain its leadership position—the sole player to hold double-digit value share—in the processed fruit and vegetables category in 2020. Bidfood Czech Republic sro and its popular brand Nowaco, the leader in frozen processed fruit and vegetables, is set to rank second in the value share table in 2020, followed relatively closely by Orkla Foods Cesko & Slovensko sro, the leader in frozen fruit.

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