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Learn moreOct 2019
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Despite the investment in refrigerated spaces by modern grocery retailers, frozen processed fruit and vegetables recorded lower retail volume growth in 2019 than in the previous year, and a significant slowdown on the average growth witnessed over the review period. Fresh fruit and vegetables are abundant in Mexico and are highly affordable and widely available.
Shelf stable fruit and vegetables remained the largest category within processed fruit and vegetables in 2019 as this format can be easily stored and does not require refrigeration. However, despite ongoing growth and popularity, these variants could lose share to more sophisticated products such as ready meals over the forecast period.
Frozen processed potatoes recorded strong volume growth in both retail and foodservice channels in 2019, largely due to the increasing popularity of French fries/chips globally, with Mexico no exception. These products are often used by fast food restaurants and consumers also purchase them home consumption, as oven varieties, in particular, are easy to prepare and popular among children.
Frigorizados La Huerta continued to lead processed fruit and vegetables in 2019, offering a wide range of shelf stable products. Shelf stable beans is amongst the company’s leading products.
Brands expanded their product portfolios in processed fruit and vegetables by offering a wider variety of mixes in 2019. Players often name these products to suggest what to cook or prepare with them.
Leading companies in processed fruit and vegetables expanded their product portfolios towards ready meals in 2019. Examples of this included shelf stable beans brands, such as La Sierra and La Costeña.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Fruit and Vegetables industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.