Processed Fruit and Vegetables in Mexico

PROSPECTS

The expansion of modern retailers is set to drive growth

Over the forecast period, the expected expansion of modern retailers is likely to drive the growth of processed fruit and vegetables by enabling greater availability of products. Whilst shelf stable products accounted for most value sales in 2018, the development of chilled and frozen products has accelerated, as they are finding growing interest from consumers, enabled by more refrigerated space offered by modern retailers.

Packaging innovation encourages consumption

Over the review period, brands offering chilled and frozen products developed more sophisticated packaging that enables these products to last longer. Enhancements included better control of humidity and easier handling of the products by distributors to maintain the integrity of the fruits and vegetables.

COMPETITIVE LANDSCAPE

Conservas La Costeña remains the leader in processed fruit and vegetables

In 2018, Conservas La Costeña led processed fruit and vegetables, offering a wide range of shelf stable products. Shelf stable beans is amongst the company’s leading products.

Strong competition is expected from other categories

Although fruits and vegetables are perceived as healthier than most products, over the forecast period this category is expected to experience strong competition from other more sophisticated products. Convenience might be a challenge, as products such as sweet and savoury snacks last longer and are easier to store.

Uncertainty around future prices and product availability

Mexico is an important producer of fruits and vegetables, which are often exported to other countries, with the US being one of the main destinations. Over the forecast period, trade agreements might be subject to changes that could affect the availability of products.

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