Processed Fruit and Vegetables in Mexico

PROSPECTS

Frozen processed fruit and vegetables face increasing competition from fresh variants

Despite the investment in refrigerated spaces by modern grocery retailers, frozen processed fruit and vegetables recorded lower retail volume growth in 2019 than in the previous year, and a significant slowdown on the average growth witnessed over the review period. Fresh fruit and vegetables are abundant in Mexico and are highly affordable and widely available.

Shelf stable fruit and vegetables likely to lose share to more sophisticated products

Shelf stable fruit and vegetables remained the largest category within processed fruit and vegetables in 2019 as this format can be easily stored and does not require refrigeration. However, despite ongoing growth and popularity, these variants could lose share to more sophisticated products such as ready meals over the forecast period.

Frozen processed potatoes to record strong growth due to the increasing popularity of French fries/chips

Frozen processed potatoes recorded strong volume growth in both retail and foodservice channels in 2019, largely due to the increasing popularity of French fries/chips globally, with Mexico no exception. These products are often used by fast food restaurants and consumers also purchase them home consumption, as oven varieties, in particular, are easy to prepare and popular among children.

COMPETITIVE LANDSCAPE

Frigorizados La Huerta remains the leader in processed fruit and vegetables

Frigorizados La Huerta continued to lead processed fruit and vegetables in 2019, offering a wide range of shelf stable products. Shelf stable beans is amongst the company’s leading products.

Brands expand their product portfolios

Brands expanded their product portfolios in processed fruit and vegetables by offering a wider variety of mixes in 2019. Players often name these products to suggest what to cook or prepare with them.

Leading companies expand into ready meals

Leading companies in processed fruit and vegetables expanded their product portfolios towards ready meals in 2019. Examples of this included shelf stable beans brands, such as La Sierra and La Costeña.

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