Local companies will continue to lead processed fruit and vegetables over the forecast period. International brands, such as Del Monte, are positioned as premium products with a different target market than local-branded products, thus appealing to different consumer audience.
Shelf stable beans remain niche, as this is not a popular ingredient in Thai cuisine and consumers prefer to use fresh beans for their cooking purposes. On the other hand, processed corn is supported by a variety of cooking purposes, including as an ingredient in both sweets and main dishes.
Health awareness in Thailand is set to increase in the post-pandemic environment, with consumers increasingly aware of the importance of good nutrition and the maintenance of a healthy weight. This will not necessarily benefit processed fruit and vegetables, however, given their high sugar levels.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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