The forecast period is expected to see strong growth in sales of processed fruit and vegetables as the accelerating pace of life results in higher numbers of Serbian consumers demanding convenience from their food purchases. In particular, frozen fruit and frozen processed vegetables are likely to benefit from the need among the increasing numbers of busy urban professionals living in Belgrade and Serbia’s other major urban areas for products that are quick and easy to prepare.
The leading local players in processed fruit and vegetables are unlikely to face any serious challenges to their strong positions at the top of the competitive environment in the category before the end of the forecast period. Outright category leader Frikom is set to continue benefiting from its constant efforts to attract the attention of local consumers via prize draws and other eye-catching promotions, especially during the low season for sales of processed food and vegetables, specifically spring, summer and autumn.
The high inflation that swept across Europe during 2022 is expected to continue influencing demand for processed fruit and vegetables and during the forecast period. In particular, rampant price sensitivity due to diminishing disposable incomes is likely to force many Serbian households to think twice about spending money on non-essential products, including a wide range of processed fruit and vegetables.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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