Domestic origin is a significant trend in Sweden, with players increasingly highlighting the benefits of consuming local processed fruit and vegetables, such as supporting local farming, production, and employment. For instance, Gården promises to provide products that are "locally grown with the environment in focus.
Marketing plays a pivotal role in countering the strong position of private label products and enhancing consumer loyalty. Various strategies are employed, including offering recipes, which is a common practice.
Sustainability is expected to become a predominant trend over the forecast period. Brands like Findus emphasise that their products are "green and climate-smart.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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