The category will continue to decrease across the coming years, with fresh fruit and vegetables continuing to perform well. Retailers will continue to focus on their fresh fruit and vegetable displays to entice consumers instore and improve the store image through positive, healthy displays.
Clean labelling represents an important growth area. While consumers have always prioritised health and wellness, the COVID-19 pandemic has intensified this focus.
Consumers will look for sustainability in packaging, and manufacturers that are seen to be protecting the environment will hold sway with consumers. In February 2021, frozen fruit and vegetable company, Greenyard Foods, launched thinner, recyclable packaging, which it says will reduce its plastic usage by 300 tonnes per year.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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