Sales of processed fruit and vegetables struggled off and on for many years prior to 2020, but then pandemic-related restrictions forced many consumers to eat most or all of their meals at home, leading to a boost in retail sales and a decline for foodservice. As schools and offices reopened in 2021 and consumer mobility increased, retail sales returned to decline again and are expected to remain negative in 2022 as supply chain pressures and price hikes continue.
As consumers felt less comfortable leaving their homes to dine out in 2020, many opted to cook most or all of their meals at home. Because of this, foodservice volumes saw significant declines across all categories in processed fruit and vegetables.
The pandemic brought attention to the strong link between diet and disease, and many consumers began to make diet and lifestyle changes to protect their overall health and immunity. Although interest in health and wellness had been growing steadily prior to the pandemic, it strongly increased as many sought to stay healthy and avoid contracting the virus.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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