E-commerce has revolutionised the way Germans shop and has led to changes in consumer behaviour across all industries. In the food industry, e-commerce is expected to have a significant impact on the demand for processed fruit and vegetables.
Meat consumption per capita has been decreasing in volume terms in Germany for a number of years, with this continuing in 2022. This is because there are more and more consumers in Germany who are turning to an alternative lifestyle, be it vegetarian, vegan or flexitarian.
In the coming years, there are a number of fruit and vegetables that are likely to become more popular in Germany as consumer preferences continue to evolve, especially among the younger generations, which tend to be more open to exotic groceries. One such fruit is the avocado, which has already gained popularity in recent years.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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