While heightened health awareness is likely to pose challenges to the development of shelf stable fruit over the forecast period, it could present an opportunity for new product development. In light of the pandemic, consumers started to reassess their lifestyles and change their diets accordingly.
Frozen and shelf stable vegetables are set to experience retail volume declines over the forecast period, following notable growth in 2020 and more moderate demand in 2022 when consumers took to stockpiling convenient food options. While these products were viewed as an alternative to fresh fruits and vegetables which can provide a substantial amount of nutrition to consumers, many Hong Kong households in general prefer fresh vegetables over frozen or shelf stable variants.
The pandemic has resulted in changing consumers' shopping behaviour, including the greater adoption of digitalisation. Local consumers have been turning to e-commerce to place online orders, which enable them to avoid unnecessary contact with others, particularly benefiting shelf stable fruit and vegetables during lockdowns as these products do not require cold storage during delivery.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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