Processed Fruit and Vegetables in South Korea

PROSPECTS

Frozen processed potatoes increasingly popular due to increased penetration of air fryers

Frozen processed potatoes have become popular and recorded the strongest value growth in 2019 due to the increasing penetration of air fryers, a healthy alternative to a deep-fat fryer. Chips and French fries are usually purchased in fast food foodservice outlets, but air fryers are encouraging increased at-home consumption.

Shelf stable beans maintains stagnation

Shelf stable beans includes baked beans, processed green peas and sweet red beans etc. Korean consumers are now more familiar with baked beans when enjoying brunch or English breakfasts in cafés and restaurants.

Processed fruit and vegetables requires innovation to grow over the forecast period

In shelf stable fruit, sales of canned fruit show a similar pattern to sweet red beans. For ice flakes, canned fruit cocktail is considered a popular topping, but as consumers prefer to enjoy ice flakes through foodservice channels, sales of toppings through retail channels have continued to decline.

COMPETITIVE LANDSCAPE

Leading player, Dongwon F&B, loses position in processed fruit

Dongwon F&B maintains the leading position in processed fruit and vegetables in 2019 despite recording a decline in actual value sales as canned fruit has become less popular. In addition to processed fruit, the company is the leading player in sweet red beans, included under “Other shelf stable beans”, and holds the dominant value share within frozen processed potatoes.

Dole Korea’s extensive range of convenient fresh cup fruit ensures further share growth

Dole Korea and E-Mart private label gained value share in 2019 due to fresh cup fruit centring around convenience stores and frozen fruit, respectively. Frozen fruit is mainly consumed during the hot summer months when consumers enjoy homemade ice flakes desserts with fruit toppings.

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