Frozen processed vegetables for carbohydrate substitution are offered in the form of cauliflower rice and vegetable rice by brands such as Ardo, Freshstory, and Kirei to accommodate ketogenic diets. These formats also offer greater convenience as the vegetable has already been prepared and saves them time, rather than having to use a food processor with fresh vegetables to achieve the desired grainy texture and consistency closest to rice.
Imported frozen fruit is gaining some presence with the entry of regional and global brands such as Kirei (Japan), Ardo (Belgium), and Berryfield (the US, and packed in South Korea) to name a few. Frozen fruit is suited to the greater resumption of mobile lifestyles by offering convenience of storage in addition to affordability relative to fresh fruit.
Demand for shelf stable vegetables is likely to be cannibalised to some extent by pickled products such as Korean kimchi, or Chinese pickled products under cooking ingredients with the latter also shelf stable. This is in part driven by the popularity of East Asian cuisine.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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