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Learn moreNov 2019
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Frozen processed potatoes contain trans fats, owing to the partially hydrogenated oils used in the production process. In June 2019, the Singapore Government announced a complete ban on partially hydrogenated oils as an ingredient in food by 2021, spurring reformulation efforts amongst frozen processed potato players.
The widespread availability of foodservice outlets coupled with the rise in food delivery options are giving consumers less incentive to reheat frozen processed potatoes at home. Purchase occasions for frozen processed potatoes in retail range from catering for gatherings, as a snack or side with main meals, all of which have convenient substitutes in foodservice or food delivery.
The government’s ongoing war on sugar has led consumers to watch their sugar intake more closely. Shelf stable fruit relies on a sugary solution as a preservative, making consumers wary of the high sugar content.
Major brands in the category such as Hosen and Mili are showing very stagnant or declining growth rates. This is also not helped by the limited marketing activities done by distributors and retailers to boost sales.
With restrictions placed on hiring foreign workers, tight profit margins and high rental costs, foodservice outlet owners are looking to speed up their kitchen processes with limited manpower. Frozen processed vegetables cater well to this need, reducing preparation time and manpower needed.
Conventional French fries are very mature and consumers are leaning towards newer varieties such as sweet potato fries, wedges, curly fries and hashbrowns. Over the forecast period, innovation efforts are expected to centre around using healthier seasonings, frying oils as well as more exotic potato types.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Fruit and Vegetables industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Processed Fruit and Vegetables in Singapore market research report includes:
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.