Processed fruit and vegetable will register a moderate increase in constant value and volume sales over the forecast period, with continuing population growth supported higher volume sales. Value for money will drive value sales over the forecast period, especially if inflation continues to be high, and players will have to offer competitive prices in order to compete.
While value sales for chilled and frozen processed fruit and vegetables continue to be low, except for frozen processed potatoes, this could change over the forecast period. Consumers prefer minimally processed produce that is low in additives and free from artificial preservatives and consider frozen processed fruit and vegetables to be more nutritious.
Over the forecast period, consumers will be increasingly health conscious. This will have a negative impact on product areas such as shelf stable processed fruit.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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